A general guide on email and SMS automation feature What is email marketing automation? It may be a confusing term for those that are new to email marketing. But do not worry, the whole process is easier than you think. In simple terms, email marketing automation is a futuristic-sounding name for a tool that takes your email marketing to a whole new level. It makes your campaigns more personalized and precise (time-wise). It converts manual tasks into automated sequences. Developing an automated workflow could appear difficult at first, though the entire process is user-friendly and straightforward. In practice, any needed sequence can be built using different steps, conditions, and triggers. Automation triggers Automated workflows allow you to create thousands of different scenarios of sending automated emails without lifting a finger. Nevertheless, every automated sequences must start with a trigger. At the start, you will be asked to select a starting trigger. Starting trigger...